To revitalize neighborhoods, creating a positive image must go beyond addressing blight and vacant properties. While our Neighborhood Marketing Program helps network organizations use creative marketing strategies to reinforce and promote local strengths, marketing strategies must be combined with improvements in the reality on the ground. Oftentimes, this must include tactics to address crime and public safety concerns.

Low-income residents of rural Alabama town find attractive, affordable homes

The small Alabama town of Phil Campbell was devastated after the April 27, 2011, tornadoes; 28 lives were lost, 300 residents were displaced, 138 homes were destroyed and 75 percent of local businesses were damaged.  Community Action Partnership of North Alabama (The Partnership) joined with NeighborWorks America, several other local and state nonprofits, and elected officials to d