Course Details

This immersive Working Lab guides nonprofit, housing counseling, and community development professionals through building a complete, ready‑to‑use social media communications plan. Participants map a 12‑month content calendar and develop a focused 90‑day campaign aligned with their organization’s goals. They select one of three pathways—Visibility and Outreach, Fundraising, or Partnership Development—and spend the day creating real content with Canva and simple AI tools. By the end, learners walk away with a strategic yearlong calendar, a 90‑day posting plan, finished social media assets, and a share kit. No marketing experience needed; come prepared to create a polished, implementation‑ready package.